Program Design
Doing Business in Central and Eastern European countries
Comprehensive training program on running companies in the region. Enhancement of knowledge and skills of operations, marketing&sales, finance and business negotiations within the local environment. Tought by professional instructors. Interactive form, practical case-studies.
ABOUT THE SCHOOL:
Prague Intenational Business School (PIBS) was established in 1992 as a joint project of Manchester Metropolitan University, Lancaster University, EADA Barcelona and University of Economics Prague. PIBS offers MBA and DBA courses with AMBA/CAMBAS accreditation.
PROGRAM OUTLINE:
Comprehensive training program on running companies in the region. Enhancement of knowledge and skills of operations mainly in the field of:
- Marketing & Sales,
- Corporate Finance, and
- Business Negotiations & Cross-cultural Differences
Tought by professional instructors. Interactive form, practical case-studies.
PROGRAM SCHEDULE
| Monday | Tuesday | Wednesday | Thursday | Friday | Saturday | Sunday | |
|---|---|---|---|---|---|---|---|
Week 1 |
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| A.M. | Arrival Check-in Welcome |
Lecture: Business Opportunities and Challenges in CEEC |
Company Visit: ŠKODA Auto City of Mladá Boleslav |
Lecture: Global Brands Marketing and Sales in CEEC |
Lecture: EU Competition Law: Problems and Perspective |
Free | Free |
| P.M. | Lecture: The Process of EconomicTransformation in CEEC |
Investor’s Day: Entrepreneurial Network Event |
Free Guided Tour round Prague | Company visit: Pilsner Urquell Brewery City of Plzeň |
Final Project: Assignment 1st Workshop |
Free | Free |
Week 2 |
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| A.M | Lecture: Doing Business in the Czech Republic Case Study |
Company Visit: TPCA – Toyota Peugeot Citroen Automobile City of Kolín |
Lecture: International & CorporateFinance in CEEC |
Lecture: Business Negotiations & Cultural Differences in CEEC |
Round Table: Q & A Program Evaluation Feedback |
Departure Check-out |
|
| P.M. | Lecture: Government Incentives and Regulations in CEEC |
Final Project: Preparation 2nd Workshop |
Company Visit: The Czech National Bank City of Prague |
Final Project: Group Presentations |
Farewell Cultural Event |
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